The BFA in Visual Communication program is an interdisciplinary program with a blend of professional and fine art studio courses and a liberal arts curriculum. The specific objectives are centered on professional preparation including technical competency, effective visual communication, and development of a professional portfolio, which is presented in the Senior Portfolio course. The program prepares students for careers in advertising, publishing, print and web marketing, and illustration, or for entry into graduate school.
BFA-VCD students develop technical competence, informed aesthetic judgment, and an understanding of the design profession’s formal processes for collaborative visual production. They achieve an understanding of advanced branding and marketing concepts, and how visual design can support them. Students benefit from exposure to the design processes for a wide variety of media platforms, including the printed page, the Internet, social networking sites and online interactive websites.
Nazareth’s liberal arts educational core further prepares students for the collaborative, multi-media professional world of visual communication design, where the ability to think critically, to verbally communicate, and to draw on experience and knowledge from a broad range of disciplines is necessary in order to solve problems in a global, competitive market of products and ideas. Students learn to develop creative visual responses to communication problems with the construction of striking, engaging and meaningful images. Strong connections to local firms and alumni working in the industry both locally and nationally provide students with various internship and employment opportunities.