Apr 23, 2024  
2014-2015 Undergraduate Catalog 
2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Major

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The marketing program is part of the School of Management. This program offers a Bachelor of Science degree in marketing. It combines the professional discipline with a solid foundation in the arts and sciences.

The goal of the marketing major is to provide students with the knowledge and skills necessary to gain access to entry-level marketing positions in general marketing, sales, customer service, marketing communications, market research, public relations, and other marketing-related fields.

Note: See Minors for list of minors designed to compliment School of Management majors.

Student Learning Outcomes

Students pursuing the marketing major will:

  1. Develop an entrepreneurial perspective and a thorough understanding of the functional areas of business.
  2. Develop the expertise needed by marketing professionals: a command of oral and written communication; social, technological, analytical, and critical thinking skills; and cultural competency.
  3. Acquire knowledge of the global environment and the economic, demographic, social, political, and psychological forces that shape the domestic and international marketplace.
  4. Develop the ability to understand and evaluate the ethical and moral issues related to doing business in a global business environment.
  5. Understand the true role of marketing in modern organizations.
  6. Develop a better understanding of how marketers attempt to influence private and public demand for goods, services, ideas, people, and places.
  7. Establish a solid foundation for additional study at the graduate level.

Marketing Core

Sample Program for Marketing Major

Freshman Year

  • Perspectives - Enduring Questions (PEQ)  Credits: 9
  • Perspectives - Enduring Questions (PEQ) Science with Lab  Credits: 4

As well as:

Sophmore Year

  • Perspectives - Enduring Question (PEQ) Credits: 6
  • Integrative Studies (IS) course Credits: 3
  • Elective  Credits: 6

As well as:

Junior Year

  • Elective Credits: 6
  • Integrative Studies (IS) courses  Credits: 6
  • Experiential Learning (EL) pathway Credits: 0
  • Health and Wellness Credits: 0

As well as:

Senior Year

  • Electives  Credits: 15
  • Core Milestone Experience (CME) Credits: 0

As well as:

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