Oct 31, 2024  
2014-2015 Undergraduate Catalog 
    
2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

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SPT 373 - Sports Marketing


Application of marketing theory to the area of sport, sport events and sport products. Students will be introduced to comprehensive principles of marketing as it relates to the sporting industry and collegiate athletics. Students will be required to apply these principles in an effective and creative manner.

Prerequisites & Notes
Course Codes: B. Prereq: MGT*216.

Credits: 3



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