Nov 23, 2024  
2014-2015 Undergraduate Catalog 
    
2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 363 - Marketing Communications


Examination of role of promotion as an element of the marketing mix and the overall marketing plan. Course also focuses on methods, procedures, and other elements to consider in the creation of effective communications for a target audience.

Prerequisites & Notes
Course Codes: B. Prereq: MKT 216. Normal Offering Cycle: Fall

Credits: 3



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