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Sep 28, 2024
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MKT 327 - Market Research
Study of process and techniques that should be used to gather, record, and analyze data as an aid to making management and marketing decisions. Specific topics will include the value of research designs for collecting primary and secondary data, sampling and data analysis.
Prerequisites & Notes
Course Codes: AB. Prereq: MKT 216. Normal Offering Cycle: Fall
Credits: 3
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