Apr 12, 2021  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing - Major

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The marketing program is part of the School of Business and Leadership. This program offers a Bachelor of Science degree in marketing. It combines the professional discipline with a distinctive emphasis on digital marketing strategy and tactics.

Completion of the marketing major provides students with the knowledge and skills to gain access to entry-level positions in general marketing, customer support, digital marketing, marketing communications, market research, and sales.

Note: See Minors for list of minors designed to complement School of Business and Leadership​ majors. Students who are Marketing majors are not eligible to add the Digital Marketing minor.  In addition, Marketing majors are not able to dual major in Business Management.

Student Learning Outcomes

Students pursuing the marketing major will:

  1. Assess and analyze business situations and identify the key issues to be addressed by marketing management.
  2. Formulate, and effectively communicate the strategic and tactical recommendations with the appropriate analysis and justification.
  3. Develop a strategic and tactical plan that optimizes the return on marketing investment.
  4. Determine the information needs associated with marketing decision situations.
  5. Assess market conditions and the relevant factors that impact organizational and marketing program performance.

Core Curriculum Requirements

All Nazareth students complete Core Curriculum coursework as part of their degree requirements. The Core provides a foundation in the liberal arts and sciences while guiding students to pose and explore their own intellectual questions. See Academic Policies and Procedures  for specific core curriculum requirements. 

Marketing Core


Students are required to fulfill requirements of one of the following concentration areas:

Marketing Analytics Concentration

Marketing Communications Concentration

Sales Concentration

General Marketing Concentration

This concentration is for students who are unable to focus on a track, but still prefer marketing as a major.

Sample Program for Marketing Major

Freshman Year

  • Perspectives - Enduring Questions (PEQ)  Credits: 15 (including math PEQ)

As well as:

Sophmore Year

  • Perspectives - Enduring Question (PEQ) Science with lab Credits: 4
  • Integrative Studies (IS) course Credits: 6

As well as:

Junior Year

  • Elective Credits: 3
  • Experiential Learning (EL) pathway Credits: 0
  • Health and Wellness Credits: 0
  • Integrative Studies (IS) Credits: 3
  • Core Milestone Experience Credits: 0

As well as:

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