Apr 20, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 370 - Digital Marketing Analytics

Focuses on analyzing digital marketing initiatives and enhancing performance. Students will interact with marketing technology that measures consumer interests from suspect to prospect, through the sales cycle to loyal consumer in the digital space. The key objective is to discover, define, and design solutions, key performance indicators that functionally track and respond to user interactions. Course codes: B. Prerequisite: MKT*369.

Prerequisites & Notes
Course codes: B. Prerequisite: MKT*369. Term offering cycle: Spring. Typical yearly cycle: All years.

Credits: 3


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