M.S. in Strategic Marketing

The Master of Science in Strategic Marketing focuses on advanced study in the core areas of marketing; including analytics, communications, research, and strategy. All courses are delivered by faculty members and industry professionals with extensive business and leadership experience. Digitalization, emerging media, and design thinking course content help students navigate turbulent and complex business environments for the future, and are the heart of the program.

The Strategic Marketing program is designed for recently graduated students, determined to improve their marketing skills, and adult learners who are seeking leadership positions in advertising agencies, corporate marketing departments, and communications positions within other profit and non-profit institutions, as well as for those who want to update skills and have greater career mobility. Courses convene on weekends with regular and frequent faculty check-ins. This allows both recent graduates and career professionals to pursue full-time employment while completing the coursework.

Student Learning Outcomes

• Generate a marketing strategy based on research and analysis; 
• Plan a marketing campaign including objectives and assessment; 
• Demonstrates the skills to develop and lead a marketing team; 
• Generate a persuasive presentation on a product or service. 

Entry Requirements

1. Completed Online Application 
2. Completion of the professional statement as described in the application
3. Official transcripts from all colleges attended
   • Applicants must have completed, or will be completing, a baccalaureate degree from an accredited institution with a cumulative index of 3.0 and “B” average in the major field by the start date of the desired fall start term. 
   • Applicants who do not meet these grade point average expectations must address them in their professional statement; please see the Professional Statement section of the admissions application for further information.
4. Two letters of recommendation
5. Interview with the program director
6. Resume

Application Deadline
Full-Time Program - Fall entry only; Rolling admission leading up to the desired fall start term
Part-Time Program - Fall, Spring, or Summer entry; Rolling admission leading up to the desired start term

Program Director
Bryan D. Adams, M.A.
(585) 389-2009
badams1@naz.edu