SMKT 550 - Budgeting and Management for Marketing Campaigns

Dive into the financial and operational facets of marketing campaigns. Master strategic budgeting, financial forecasting, campaign lifecycle management, and cost efficiency. Analyze real-world case studies, optimize ROI, and communicate effectively with stakeholders. Prepare for hands-on campaign budget management in a dynamic marketing landscape. Enrollment restricted to students in MS.SMKT program.

Prerequisites & Notes
Enrollment restricted to students in MS.SMKT program. Term cycle: summer. Yearly cycle: all years.

Credits: 3