MKT 610 - Marketing Organizational Consultation

This is the Marketing Communications Leadership capstone course. The academic purpose is to understand consultation, both internal and external. Skill-building includes how to quickly assess the strengths and weaknesses of an organization with minimum disruption. The semester project includes teams apply their marketing skills in helping a local non-profit overcome a marketing problem. Prerequisites: MKT*562, MKT*520. Requires 30 hours of field work.

Prerequisites & Notes
Prerequisites: MKT*562, MKT*520. Requires 30 hours of field work. Term offering cycle: Summer. Yearly cycle: all years.

Credits: 3