May 29, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 482 - Marketing Communications Internship


Permission of Internship Director required. The marketing communications internship reinforces the need to create the best content to reach buyers through various communications channels. It provides experience with an agency or firm’s environment where content is created and communicated. Practical guided learning experience at a business or organization with the student spending at least 10 weeks (8 weeks in the summer) for a total of at least 120 hours of time at an internship site. Supervised placement provides experience appropriate to the student’s knowledge, skills and interests. In addition to the on-site activities, students complete reflective assignments and, depending on cycle, participate in seminars, skill-building sessions, leadership program activities and/or networking events to connect their experiential learning with their academics. Performance evaluation assessment of the internship and self-assessment of learning occur at the end of the semester. Students can apply for pre-existing internships or consult with Assistant Director of Internships and their home department to discuss a new opportunity. All college policies related to internships apply. Course Codes: F. Prereq: MGT*214 and MKT*216, plus Junior or Senior standing with GPA 2.5 or higher.

Prerequisites & Notes
Course Codes: F. Permission of Internship Director required. Prereq: MGT*214 and MKT*216, plus Junior or Senior standing with GPA 2.5 or higher. Term offering cycle: Fall, Summer, and Spring. Typical yearly cycle: All years.

Credits: 3



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