MKT 369 - Digital Marketing Concepts

This course will provide students with a foundational understanding of digital marketing, from tactical execution to strategy. The course will provide a fundamental overview of digital marketing channels (Paid, Earned and Owned) and then shift to developing a comprehensive integrated digital marketing campaign from conception to implementation to optimization. Course Codes: B. Prereq: MKT 216.

Prerequisites & Notes
Course Codes: B. Prereq: MKT 216. Term offering cycle: Fall. Typical yearly cycle: All years.

Credits: 3