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Sep 07, 2024
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MKT 369 - Digital Marketing Concepts This course will provide students with a foundational understanding of digital marketing, from tactical execution to strategy. The course will provide a fundamental overview of digital marketing channels (Paid, Earned and Owned) and then shift to developing a comprehensive integrated digital marketing campaign from conception to implementation to optimization. Course Codes: B. Prereq: MKT 216.
Prerequisites & Notes Course Codes: B. Prereq: MKT 216. Term offering cycle: Fall. Typical yearly cycle: All years.
Credits: 3
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