May 29, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 369 - Digital Marketing Concepts


This course will provide students with a foundational understanding of digital marketing, from tactical execution to strategy. The course will provide a fundamental overview of digital marketing channels (Paid, Earned and Owned) and then shift to developing a comprehensive integrated digital marketing campaign from conception to implementation to optimization. Course Codes: B. Prereq: MKT 216.

Prerequisites & Notes
Course Codes: B. Prereq: MKT 216. Term offering cycle: Fall. Typical yearly cycle: All years.

Credits: 3



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