MKT 417 - Seminar in Strategic Marketing

Students will analyze business situations and identify the key issues of marketing management. The development and explanation of strategy and solutions will be delivered through both case methods and a computer simulation. Course Codes: B. Prereq: Senior Marketing Major.

Prerequisites & Notes
Course Codes: B. Prereq: Senior Marketing Major. Term offering cycle: Spring. Typical yearly cycle: All years.

Credits: 3