Dec 26, 2024  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 367 - Principles of Selling


Reviews the personal selling effort with emphasis placed on the importance of communication, understanding buyer motivation, and the use of sales techniques.

Prerequisites & Notes
Prereq: MGT*212 MKT*216

Credits: 3



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