Jan 13, 2025  
2011-2012 Undergraduate Catalog 
    
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2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 363 - Marketing Communications

Examination of role of promotion as an element of the marketing mix and the overall marketing plan. Course also focuses on methods, procedures, and other elements to consider in the creation of effective communications for a target audience.

Prerequisites & Notes
Adv Codes: B Prereq: MKT*216

Credits: 3


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