Aug 02, 2025  
2025-2026 Graduate Catalog 
    
2025-2026 Graduate Catalog
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SMKT 535 - AI Marketing Tactics


This course explores how artificial intelligence is changing marketing, with a focus on generative AI (GenAI). Students will learn how AI impacts strategy, content creation, and customer engagement. The course provides hands-on practice with AI tools, teaching students how to write effective GenAI prompts for social media, branding, and marketing strategy. Enrollment restricted to students in MS.SMKT program.

Prerequisites & Notes
Enrollment restricted to students in MS.SMKT program. Term cycle: spring. Yearly cycle: all years.

Credits: 3



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