Aug 09, 2025  
2025-2026 Graduate Catalog 
    
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2025-2026 Graduate Catalog
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SMKT 580 - Marketing Data Analytics

This course will provide students with a solid foundation in decision-making with marketing analytics by focusing on performance and optimization metrics. Students will develop data-driven dashboards based on behavioral, demographic and psychographic data. Enrollment restricted to students in MS.SMKT program.

Prerequisites & Notes
Enrollment restricted to students in MS.SMKT program. Term cycle: fall. Yearly cycle: all years.

Credits: 3


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