DMS 430 - Digital Marketing Strategy Seminar

This capstone course will prepare students for graduation by evaluating their integrated digital marketing strategy skills with marketing, communications, design, and analytics principles. Students complete a semester project for non-profit agencies, fulfilling organizational digital strategy goals. Enrollment restricted to students in BS.DMS program. Course codes: AFH. Prerequisites: MKT*216, DMS*300, DMS*310.

Prerequisites & Notes
Course codes: AFH. Prerequisites: MKT*216, DMS*300, DMS*310. Term cycle: spring. Yearly cycle: all years.

Credits: 3