Dec 04, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog
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MKT 327 - Applied Research Methods

Study of the processes and techniques that are used to gather, record, and analyze data as an aid to making organizational decisions. Specific topics will include the research designs for collecting primary, secondary data, sampling and data analysis. Course Codes: AB. Course Codes: AB. Prerequisite - take one of the following: MTH*207, MTH*208, PSY*200 or PSY*202.

Prerequisites & Notes
Course Codes: AB. Course Codes: AB. Prerequisite - take one of the following: MTH*207, MTH*208, PSY*200 or PSY*202. Term cycle: fall. Yearly cycle: all years.

Credits: 3


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