May 21, 2018  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing


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Chairperson: Rochelle Ruffer, Ph.D. Professors: DaBoll-Lavoie, Ph.D., Ruffer, Ph.D., Stein, J.D., and Zappia, M.B.A.; Associate Professors: Beiter, M.B.A., C.P.A., Leigh, Ph.D.; Assistant Professors: Hair, Ph.D., Hill, Ph.D., and Weber, M.B.A.; Visiting Assistant Professors: Leverone, M.S.F, C.P.A.

The Marketing program is part of the School of Management. This program offers a Bachelor of Science in marketing. This program combines the professional discipline with a solid foundation in the arts and sciences.

The goal of the marketing major is to provide students with the knowledge and skills necessary to gain access to entry-level marketing positions in general marketing, sales, customer service, marketing communications, market research, public relations, and other marketing-related fields.

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