Marketing - Minor

This minor is open to all students but was designed to complement School of Business and Leadership majors. As such, many courses have prerequisites that all students, regardless of major, must complete. Note: students cannot be enrolled in both the Marketing minor and the Digital Marketing minor.

Required Courses

DMS 300 - Digital Marketing Essentials Credits: 3
MKT 327 - Applied Research Methods Credits: 3
MKT 364 - Content Marketing Credits: 3
MKT 365 - Buyer Behavior Credits: 3
MKT 483 - Marketing Internship Credits: 3
Plus, choose one of the following:
BLDR 212 - Introduction to Leadership Credits: 3
BLDR 223 - Teamwork and Collaboration Credits: 3
DMS 310 - Digital Marketing Analytics Credits: 3
MKT 360 - Principles of Sales Credits: 3