The Master of Science in Marketing Communications Leadership is partnered with the Rochester Advertising Federation, an umbrella for area advertising agencies and marketing departments. The program focuses on five foundations: media, digital marketing, persuasion, marketing analysis, and leadership. Marketing courses are designed and taught by industry professionals, with leadership embedded throughout. Media, with its urbulence and complexity, is the heart of the program.
The Marketing Communications Leadership program is designed for employed adult learners who are seeking leadership positions in advertising agencies, corporate maraketing departments, and communications positions within other profit and non-profit institutions, as well as for those who want to update skills and have greater career mobility.
Cohort Instructional Model
The program is a 24 month/six semester cohort program that begins each fall. Each three-credit hour course includes 30 hours of in-class instruction and 15 hours of online insruction. Each course includes two fifteen-hour weekends per semester.
Students take all courses together following the same sequence throughout the program. The cohort model enables collaboration with other cohort members and reinforces leadership experiential learning within a team environment.
Student Learning Outcomes
Students will demonstrate:
- understanding of the individual components and overall objectives of a successful advertising campaign;
- the ability to apply marketing research and strategy to adversiting campaigns;
- the skills to develop integrated marketing communications campaigns that drive growth;
- the ability to successfully lead marketing teams.
Program Director
Mark F. Weber, MBA
(585) 831-2395
mweber9@naz.edu
@mfweber2
Entry Requirements
1. Complete On-Line Application
2. Completion of the professional statement as described in the application
3. Official transcripts from all colleges attended
• Applicant must have completed, or will be completing, a baccalaureate degree from an accredited institution with a cumulative index of 3.0 and “B” average in the major field by the start date of the desired fall start term.
• An applicant, who does not meet these grade point average expectations, must address them in his/her professional statement; please see the Professional Statement section of the admissions application for further information.
4. Two years of related employment.
5. Two letters of recommendation
6. Interview with the program director
7. Resume
Applications Deadlines
Fall term only:
Rolling admission leading up to the desired fall start term
Program Requirements
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