Nov 27, 2024  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MKT 557 - Digital Marketing


The course will provide a fundamental overview of digital marketing channels (Paid, Earned and Owned) and then shift to developing a comprehensive integrated digital marketing campaign from conception to implementation to optimization.

Prerequisites & Notes
Term offering cycle: Spring. Typical yearly cycle: all years.

Credits: 3



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