Marketing - Major

The marketing program is part of the School of Management. This program offers a Bachelor of Science degree in marketing. It combines the professional discipline with a distinctive emphasis on digital marketing strategy and tactics.

Completion of the marketing major provides students with the knowledge and skills to gain access to entry-level positions in general marketing, customer support, digital marketing, marketing communications, market research, public relations, sales, and other marketing-related fields.

Note: See Minors for list of minors designed to complement School of Management majors. Students who are Marketing majors are not eligible to add the Digital Marketing minor. 

Student Learning Outcomes

Students pursuing the marketing major will:

1. Assess and analyze business situations and identify the key issues to be addressed by marketing management.
2. Formulate, and effectively communicate the strategic and tactical recommendations with the appropriate analysis and justification.
3. Develop a strategic and tactical plan that optimizes the return on marketing investment.
4. Determine the information needs associated with marketing decision situations.
5. Assess market conditions and the relevant factors that impact organizational and marketing program performance.