Marketing - Minor

This minor is open to all students but was designed to complement School of Management majors. As such, many courses have prerequisites that all students, regardless of major, must complete. Note: students cannot be enrolled in both the Marketing minor and the Digital Marketing minor.

Required Courses

MKT 327 - Applied Research Methods Credits: 3
MKT 363 - Marketing Communications Credits: 3
MKT 365 - Consumer Behavior Credits: 3
MKT 369 - Digital Marketing Concepts Credits: 3
MKT 483 - Marketing Internship I Credits: 3
Plus, choose one of the following:
COMM 302 - Media Ethics and Law Credits: 3
COMM 205 - Writing for Digital Media Credits: 3
COMM 207 - Oral Communication Credits: 3
Marketing Elective Credits: 3