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May 19, 2025
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2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]
Communication and Media - Major
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Communication and Media prepares students to become versatile communicators in spoken, written, and visual forms. By fusing liberal arts and professional practice, our program provides students with a holistic foundation in critical thinking, theory, and craft. Graduates are well-positioned for a variety of careers, not only in typical Communication-related fields such as media, advertising, and public relations, but also in a wide range of other fields such as marketing, law, and event management. Recognizing communication’s applied nature, our students receive pre-professional training in the form of internships and client-based seminar projects.
Student Learning Outcomes
Students will be able to:
1. Critique: Demonstrate the ability to perform a theoretically grounded critical evaluation of communication practices and situations in support of a cohesive argument.
2. Research: Collect, analyze, and cite a variety of print and electronic sources.
3. Vocabulary: Demonstrate thorough understanding and effective command of key communication terms and theories.
4. Argument: Construct a thoughtful and persuasive written and oral argument.
5. Praxis: Create aesthetically pleasing or persuasive texts that demonstrates an understanding of communication theories.
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Communication and Media Major Requirements
All Communication and Media Majors are required to take the following: (24 Credits) *For students combining the Communication and Media major with teacher certification, their student teaching will count as their internship, although they may choose to do a separate internship. Communication and Media Praxis Strand
Communication and Media Praxis - Choose one strand from the following (6 Credits): **If the schedule permits, a student seeking Teacher Certification may choose one praxis strand. Communication and Media Major Electives
Students are also expected to take 9 credit hours of elective courses. Some of these courses are: Communication and Media Major Senior Experience
The Communication and Media Senior Experience allows students to design and present a project/portfolio of work that bridges the academic and professional worlds. Students are expected to design a project that will apply what they have learned over the course of their study. The Senior Seminar class will provide a community in which to work on this project. Projects will be presented at the end of the semester in a public forum. Sample Program for Communication and Media Major
Freshman Year
- Perspectives - Enduring Questions (PEQ) Math and Science with Lab Credits: 7
- Perspectives - Enduring Questions (PEQ) Credits: 9
- Foreign Language (in the same language) Credits: 3
- Foreign Language (in the same language) Credits: 3
- Health and Wellness Credits: 0
As well as: Sophomore Year
- Perspectives - Enduring Questions (PEQ) Credits: 9
- Integrative Studies (IS) Credits: 6
- Experiential Learning Pathway (EL) Credits: 0
As well as: Junior Year
- Integrative Studies (IS) Credits: 3
- Core Milestone Experience (CME) Credits: 0
- Communication Electives Credits: 3
- Liberal Arts Electives Credits: 9
- Praxis Strand Credits: 6
- Plus two courses in one of the following concentrations, depending on career choice: Technical Writing and Editing, Public Relations and Marketing, Multimedia, or Digital Media (See Praxis Standards above for specific course options) Credits: 6
As well as: Senior Year
- Communication Electives Credits: 3
- Electives Credits: 24
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