Nov 21, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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DMS 310 - Digital Marketing Analytics

This course will focus on analyzing audience engagement, campaign performance, and sales conversions in the digital space. Students will interact with marketing technology, define key performance indicators, and design analytics dashboards that functionally track and respond to user behavior. Course codes: AC. Prerequisite: DMS*300.

Prerequisites & Notes
Course codes: AC. Prerequisite: DMS*300. Term cycle: spring. Yearly cycle: all years.

Credits: 3


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