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Nov 21, 2024
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MKT 365 - Buyer Behavior
Foundations in the psychological elements driving consumer purchases, like personality, attitude, and self-esteem, are synchronized with the changing communications technologies that are driving increased consumer decision speed. Course Codes: B. Prereq: MKT*216.
Prerequisites & Notes
Course Codes: B. Prereq: MKT*216. Term cycle: spring. Yearly cycle: all years.
Credits: 3
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