COMM 353 - Persuasion

This course will examine the role that persuasion as the art of influence has within American society and culture as well as various techniques of persuasion. Specifically, the course will address fields in which persuasion is a major underlining foundation including, but not limited to advertising, public relations, marketing, and political campaigns. Course Codes: ABR. Prerequisites: ENGW*102 and COMM.Q*101 or permission of instructor.

Prerequisites & Notes
Course Codes: ABR. Prerequisites: ENGW*102 and COMM.Q*101 or permission of instructor. Term cycle: spring. Yearly cycle: variable offering.

Credits: 3