May 23, 2024  
2021-2022 Graduate Catalog 
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

GBL 507 - Global Marketing and Buyer Behavior

The course is designed to provide you with a basic understanding of the principles of business-to-business and business-to-consumer buying behavior on a global perspective and how to apply it to the practice of marketing. Global Buyer Behavior borrows heavily from the study of psychology, sociology, anthropology, and economics. Changes in buyer decisions across multiple cultures are explored.

Prerequisites & Notes
Term cycle: fall. Yearly cycle: all years.

Credits: 3

Add to Portfolio (opens a new window)