MCL 570 - Digital User Experience (UX)

The course will provide a fundamental overview of digital marketing channels (Paid, Earned and Owned) and then shift to developing a comprehensive integrated digital marketing campaign from conception to implementation to optimization. Enrollment restricted to students in MS.MCL program. Prerequisites: MCL*510, MCL*520, MCL*530, MCL*540, MCL*550, MCL*560. Corequisite: MCL*580.

Prerequisites & Notes
Prerequisites: MCL*510, MCL*520, MCL*530, MCL*540, MCL*550, MCL*560. Corequisite: MCL*580. Term cycle: fall. Yearly cycle: all years.

Credits: 3