Apr 20, 2024  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

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MCL 570 - Digital User Experience (UX)


The course will provide a fundamental overview of digital marketing channels (Paid, Earned and Owned) and then shift to developing a comprehensive integrated digital marketing campaign from conception to implementation to optimization.  Enrollment restricted to students in MS.MCL program. Prerequisites: MCL*510, MCL*520, MCL*530, MCL*540, MCL*550, MCL*560. Corequisite: MCL*580. 

Prerequisites & Notes
Prerequisites: MCL*510, MCL*520, MCL*530, MCL*540, MCL*550, MCL*560. Corequisite: MCL*580. Term cycle: fall. Yearly cycle: all years.

Credits: 3



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