Nov 25, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 216 - Principles of Marketing

Marketing foundations in understanding customer problems, developing solution strategies, and successfully implementing a solution via product, price, promotion, and placement. Course Codes: AB.

Prerequisites & Notes
Course Codes: AB. Term Cycle: Fall and Spring. Typical yearly cycle: All Years.

Credits: 3


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