May 18, 2024  
2005-2006 Undergraduate Catalog 
2005-2006 Undergraduate Catalog [ARCHIVED CATALOG]

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MGT 327 - Market Research

Study of process and techniques that should be used to gather, record, and analyze data as an aid to making management and marketing decisions. Specific topics will include the value of research designs for collecting primary and secondary data, sampling and data analysis.

Prerequisites & Notes
Adv Codes: ABR
Prereq: MGT 216

Credits: 3

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