May 24, 2024  
2005-2006 Undergraduate Catalog 
    
2005-2006 Undergraduate Catalog [ARCHIVED CATALOG]

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MGT 365 - Consumer Behavior


Provides an introduction to the field of consumer behavior through the study of fundamental behavioral principles and their application to the development of marketing strategy.

Prerequisites & Notes
Adv Codes: BR
Prereq: MGT 216

Credits: 3



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