MKT 561 - Emerging Media

MKT 561 Emerging and New Media is an array of innovative digital media that is rapidly entering the marketplace. It includes creative, but untested, medium, like Vine, new options from primary digital media, like Facebook or Google, and new trends, like engaging in customer conversations. Some of these emerging options will mature into tested primary media while others will fall away.

Prerequisites & Notes
Prerequisites: MKT 507, MKT 547, MKT 559 Session cycle: Summer. Yearly cycle: all years.

Credits: 3