Feb 21, 2024  
2017-2018 Graduate Catalog 
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MKT 557 - Digital Marketing

The course will provide a fundamental overview of digital marketing channels (Paid, Earned and Owned) and then shift to developing a comprehensive integrated digital marketing campaign from conception to implementation to optimization.

Prerequisites & Notes
Session cycle: Spring. Yearly cycle: all years.

Credits: 3

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