Apr 16, 2024  
2017-2018 Graduate Catalog 
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MKT 555 - Crisis Communications

Crisis Communications assumes every firm will face a crisis. Students learn how to plan for an unknown future crisis and optimize communications with the public.

Prerequisites & Notes
Prerequisite/Co-requisite: MKT 507 Session cycle: Spring. Yearly cycle: all years.

Credits: 3

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