ENGW 350 - Public Relations Writing

The purpose of this course is to teach students about writing for public relations in print and digital forms. Through various class activities and assignments (e.g., readings, case studies, writing projects, discussion, partnerships with local businesses and campus organizations), students will have the opportunity to acquire skill sets related to creating content for a PR campaign (including press releases, commercial scripts, campaign copywriting, and social media) and sharing the work with the appropriate point person(s). Specifically, students will learn how to create writing-based content, decipher which content is best fitted to particular media channels, establish relationships with media and the community, disseminate information through various media channels, coordinate activities and evaluate the effectiveness of their efforts. Course Codes: BHR. Prerequisites: ENGW*102 and COMM.Q*101.

Prerequisites & Notes
Course Codes: BHR. Prerequisites: ENGW*102 and COMM.Q*101. Normal cycle offering: Variable. Yearly cycle: variable.

Credits: 3