Dec 30, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 327 - Applied Research Methods

Study of process and techniques that should be used to gather, record, and analyze data as an aid to making management and marketing decisions. Specific topics will include the value of research designs for collecting primary and secondary data, sampling and data analysis. Course Codes: AB. Prereq: MTH 207 or MTH 208.

Prerequisites & Notes
Course Codes: AB. Prereq: MTH 207 or MTH 208. Normal cycle offering: Fall. Yearly cycle: all years.

Credits: 3


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