MKT 365 - Consumer Behavior

Foundations in the psychological elements driving consumer purchases, like personality, attitude, and self-esteem, are synchronized with the changing communications technologies that are driving increased consumer decision speed. Course Codes: B. Prereq: MKT*216.

Prerequisites & Notes
Course Codes: B. Prereq: MKT*216. Normal cycle offering: Spring. Yearly cycle: all years.

Credits: 3