COMM 301 - Communication Research Methods

This course will cover the design, analysis and reporting of communication research. Research methods relevant to advertising, social media, public relations and interpersonal communication will be examined. Topics include research ethics, experimental and quasi-experimental design, survey construction, interviews, focus groups and content analyses. Course Codes: ABHR. Prerequisite: COMM.Q*101 or permission of instructor.

Prerequisites & Notes
Course Codes: ABHR. Prerequisite: COMM.Q*101 or permission of instructor. Normal cycle offering: Fall. Yearly cycle: all years.

Credits: 3