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Nov 05, 2024
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MKT 559 - Primary Media MKT 559 Primary Media is designed to provide students with a basic understanding of media most frequently used in marketing, how to evaluate it in relation to client criteria, implement it, and weave various media options into a successful marketing campaign. Primary media is the stable media used in the majority of advertising and public relations including traditional options, like newspapers
Prerequisites & Notes Prerequisites: MKT 507, MKT 547 Normal Cycle Offering: Summer
Credits: 3
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