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Sep 19, 2024
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MKT 547 - Marketing Research & Analytics Students will learn about process and techniques that are used to gather, record, and analyze data as an aid to making marketing and communication decisions. Specific topics will include the development of research designs for collecting primary and secondary data, sampling and data analysis and analytics.
Prerequisites & Notes Prerequisite/Co-requisite: MKT 507 Normal Cycle Offering: Spring
Credits: 3
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