Apr 23, 2024  
2016-2017 Graduate Catalog 
2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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MKT 549 - Global Buyer Behavior

The course is designed to provide you with a basic understanding of the principles of business-to-business and business-to-consumer buying behavior on a global perspective and how to apply it to the practice of marketing. Global Buyer Behavior borrows heavily from the study of psychology, sociology, anthropology, and economics. Changes in buyer decisions across multiple cultures are explored.

Prerequisites & Notes
Normal Cycle Offering: Fall

Credits: 3

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