COMM 359 - Self-Publishing

Successful self-publishing takes knowledge of the industry and a wide skill base. Learn how to take a book from manuscript to market, including proper editing, designing a book cover, writing blurb copy, and getting visibility through advertising and promotions. Market analysis, copywriting, social media advertising, and SEO optimization are transferable to other web-based marketing contexts. Course Codes: BR. Prerequisites: ENGW*102, ENGW*250 or COMM*205.

Prerequisites & Notes
Course Codes: BR. Prerequisites: ENGW*102, ENGW*250 or COMM*205. Term cycle: variable. Yearly cycle: variable offering.

Credits: 3