Sep 28, 2024  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 367 - Principles of Selling


Reviews the personal selling effort with emphasis placed on the importance of communication, understanding buyer motivation, and the use of sales techniques.

Prerequisites & Notes
Prereq: MGT*212 MKT*216



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