Sep 28, 2024  
2013-2014 Undergraduate Catalog 
    
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2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MGT 365 - Consumer Behavior

Provides an introduction to the field of consumer behavior through the study of fundamental behavioral principles and their application to the development of marketing strategy.

Prerequisites & Notes
Course Codes: B. Prereq: MKT*216.

Credits: 3


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