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Nov 25, 2024
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MGT 327 - Market Research
Study of process and techniques that should be used to gather, record,
and analyze data as an aid to making management and marketing
decisions. Specific topics will include the value of research designs
for collecting primary and secondary data, sampling and data analysis.
Prerequisites & Notes
Adv Codes: AB
Prereq: MGT 216
Credits: 3
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