Mar 04, 2024  
2007-08 Undergraduate Catalog 
2007-08 Undergraduate Catalog [ARCHIVED CATALOG]

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SPT 373 - Sports Marketing

Application of marketing theory to the area of sport, sport events and sport products. Students will be introduced to comprehensive principles of marketing as it relates to the sporting industry and collegiate athletics. Students will be required to apply these principles in an effective and creative manner.

Prerequisites & Notes
Adv Codes: B
Prereq: MGT 216

Credits: 3

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