May 08, 2026  
2026-2027 Graduate Catalog 
    
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2026-2027 Graduate Catalog
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SMKT 510 - Marketing Research & Strategy

Students will learn how strategic marketing decisions are informed by research techniques. The course covers data gathering, recording, and analysis, emphasizing the role of strategy in achieving marketing success. Topics include research design, sampling, and analytics. Enrollment is restricted to MS.SMKT program students.

Prerequisites & Notes
Enrollment is restricted to students in MS.SMKT program. Term cycle: fall. Yearly cycle: all years.

Credits: 3


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